Chapter 01
Five years of
holding the bag.
He bought CRO at ninety-seven cents because the ad was on during the Super Bowl and everyone said it was only the beginning. It was the top. It has never been the top again.
He didn't sell at -50%. He didn't sell at -95%. He went to work, came home, opened the app, closed the app, and did it again for five years. The hoodie is faded now. The conviction isn't.
But holding isn't a plan. CROJAK still wants to make it — properly, once, in this lifetime. So he stopped waiting for someone else to build the thing that gets him there and launched it himself.
No presale. No private round. He bought his bag on the same curve as you, in the same block, and published every sell before the chart ever existed.
> be me
> 2021, CRO prints 0.97
> "this is only the beginning"
> go all in at the exact top
> 2022: down 95%
> 2023: still holding
> 2024: still holding
> 2025: still holding
> five years of my life in one red candle
> still want to make it
> fine. i'll build it myself
> it's over